Over the past year, I've been growing in my awareness of how my self talk (Ego) has been impacting how I approach people and situations. As a new business owner trying to find my place in the market, I did a lot of reading. Most of that reading prompted me to explore what sets me apart from my "competitors," how should I distinguish myself from my them? I struggled with this question. A lot.
I developed a scarcity mindset - I told myself that I needed to protect my piece of the pie because there wasn't enough to go around. I was close-lipped about what I wanted to accomplish, who I wanted to serve, and how.
I learned the hard way that this simply does not work. I found that by being protective and closed off, networking and relationship-building was difficult. Opportunities to serve others shriveled up right before my eyes. I found myself in a very frustrated place, feeling alone and confused.
Then I realized what was happening. I noticed what I was doing; how my own mindset and actions were causing the very outcomes I did not want. Then I consciously decided to change my thinking and my approach.
I started to shift my mindset from scarcity to abundance. I started doing whatever I could do to support other local business owners. I started purchasing services from them. I started supporting them through social media, publicly thanking them for their work and the service they provide.
I even made the decision to show this type of support for those who could technically be considered my "competitors," (although I've made the decision not to use that term anymore). And you know what, networking and relationship building is easier now and new opportunities are coming my way. I feel less stressed and more sure of myself and the direction I am heading.
I don't have to worry about distinguishing myself and finding my place in the market. What makes me unique is who I AM, what I bring to the table, and my unique style/how I approach my business and my profession. I am focusing on being myself and resting in the belief that whoever it is I am supposed to be serving will find their way to me.
How can you apply this type of thinking to your life? Where are you getting in your own way? How does your mindset or way of approaching various situations - at work, at home, or anywhere, create friction or make things harder? What shifts can you make in how you view the world, or view other people?